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Traction Book Summary How Any Startup Can Achieve Explosive Customer Growth The Goal is a classic management text, and on Jeff Bezos's shortlist of books recommended to new managers The Goal is written in the form of an allegory, where a manufacturing plant THE GOAL is a business novel written by Eliyahu M Goldratt, a business consultant who brought to attention the THEORY OF CONSTRAINTS a system of focusing on bottlenecks, The goal book short summary